Report
What is a brand worth when AI does the shopping?
New research on brand equity in AI-assisted shopping with Kiri Masters
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E-book
The e-commerce manager's guide to user-generated content
Discover the immense potential of a user-generated content strategy. By embracing UGC, brands can unlock increased revenue, higher conversion rates, amplified SEO impact, and even enhanced in-store sales (where applicable).
The dynamics of commerce have undergone a transformative shift. Gone are the days when brands and retailers solely dictated consumer buying behavior. In today’s landscape, consumers have become highly influential in driving product sales. As a result, it is vital for brands to empower their customers to become advocates and sell on their behalf.
Discover the immense potential of a user-generated content strategy. By embracing UGC, brands can unlock increased revenue, higher conversion rates, amplified SEO impact, and even enhanced in-store sales (where applicable).
Read now to learn how to:
- Ignite revenue growth with customer-driven, rich product detail pages (PDPs)
- Drive traffic with keyword-rich reviews and fresh UGC
- Collect and distribute shopper content at scale
- Replicate the in-store experience for increased sales and customer loyalty
- Uncover valuable customer insights for product and marketing enhancements
Commerce has shifted — brands and retailers are no longer leading the charge and dictating how and what consumers buy. Consumers are undoubtedly more effective at selling products than brands in today’s commerce landscape.
But as marketers, we’re biased toward branded content. And we’ve spent a sizable percentage of our budget and time creating it. In 2021 alone, brands spent $7 billion on advertising to inform and influence consumer behavior. Download the e-book to discover what our research says about what shoppers really want.