Summary
The emergence of the creator economy and online communities has shifted the dynamic for brands vying for consumer attention. Now that consumers are embracing the shift toward a more open landscape of entertainment and education, brands need to develop a deeper understanding of the scope of the creator economy and their place within it.
Bazaarvoice recently attended Social Media Week so we could learn first-hand how to effectively collaborate with creators to drive next-level engagement, and how innovative content is created to build communities you can grow and monetize.
Using insights from the event, this masterclass is an in-depth discussion on innovating your content and channel strategies for the creatorverse so you can drive more sales on your social, e-commerce, and retail channels.
Join speakers Liz Griffin, VP Social Commerce, Bazaarvoice, and MacKenzie McCarver, Senior Director of Social Media and PR, At Home, as they discuss:
- Why authentic social proof is key in the creatorverse
- Knowing your path from social to site
- Investing in your influencer strategy
