The creatorverse: Navigating the next chapter of social media

Duration -
  • Summary

    The emergence of the creator economy and online communities has shifted the dynamic for brands vying for consumer attention. Now that consumers are embracing the shift toward a more open landscape of entertainment and education, brands need to develop a deeper understanding of the scope of the creator economy and their place within it.

    Bazaarvoice recently attended Social Media Week so we could learn first-hand how to effectively collaborate with creators to drive next-level engagement, and how innovative content is created to build communities you can grow and monetize.

    Using insights from the event, this masterclass is an in-depth discussion on innovating your content and channel strategies for the creatorverse so you can drive more sales on your social, e-commerce, and retail channels.

    Join speakers Liz Griffin, VP Social Commerce, Bazaarvoice, and MacKenzie McCarver, Senior Director of Social Media and PR, At Home, as they discuss:

    • Why authentic social proof is key in the creatorverse
    • Knowing your path from social to site
    • Investing in your influencer strategy