Summary
Over half of the shoppers now trust AI to recommend products
There is a new digital shelf, and you can’t advertise your way onto it.
When someone asks AI for a product, they don’t type keywords. They describe a situation: the right running shoe for flat feet or a vacuum for a house with two toddlers and a big dog.
AI answers by reading the content it can find, and it can only recommend your product if your content answers those questions.
Catch Bazaarvoice experts in this on-demand session on answer coverage: a practical way to check whether your reviews, Q&A, and product content actually respond to what shoppers ask AI, and how to close the gaps where they don’t
