E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
E-book
Learn how to attract shoppers to your digital and physical shelf with a balanced paid, earned, shared, and owned (PESO) framework.
Commerce today is everywhere. With instant and always-on connectivity, it’s always at our fingertips — online and offline. And everywhere commerce is, there’s one constant: the voice of the customer is key.
Engaging consumers solely by pushing messages through advertising no longer works. As shoppers embrace more personal, conversational experiences, brands must connect their paid, earned, shared, and owned (PESO) content efforts into a unified framework that nurtures these customer-to-customer connections. But how are brands keeping pace with these shopper demands?
We surveyed over 400 leading brands and retailers from six countries (UK, US, Canada, Germany, France, and Australia) to find out. Our study reveals how marketing teams organize and align their content creation and advertising efforts, and offers guidance for achieving a balanced channel mix.
In this e-book you’ll learn:
E-book
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
Webinar
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
Read more
Webinar
Activating the creative forces of content creators and vibrant communities
Read more