Shopper Experience Index: What new research reveals about modern buyer habits

Duration -

00:00

Watch to learn how you can:

Help skeptical shoppers feel confident by auditing whether your customer content stands up to scrutiny

Map your content and messaging to fluid shopper mindsets instead of legacy demographic personas

Win over consumers who prefer supportive AI tools by optimizing your data for them

Summary

Shopping habits are evolving and brands are quickly adapting their funnel to match how shoppers buy today.

They discover, compare, verify, revisit, and buy on their own timeline. Nearly a third are deliberately parking items in carts for months to track prices and weigh their options.

The latest Bazaarvoice Shopper Experience Index showed us why: Shoppers are adapting. They cycle through distinct, protective mindsets based on what they’re buying and how much proof they need to commit. To win, brands need to know which mindset their shopper is in, and deliver the right proof, at the right moment, in the right form.

Industry experts, Alex Kirk (Director of Insights, Analytics & Measurement, Bazaarvoice) and Kerry Meehan (Senior Manager, Value Management at Bazaarvoice), break down the data findings from Volume 20 of the Shopper Experience Index report.

Stop fighting the new shopper journey. Start mapping your content journey to match it.

Speakers

Alex Kirk
Director of Insights, Analytics & Measurement, Bazaarvoice

Alex brings a wealth of expertise in transforming measurement into tangible business impact. In her role, she develops and executes holistic measurement frameworks, providing clients with the actionable insights needed to maximize the value of their partnerships and architect winning future strategies. A dynamic researcher, Alex is dedicated to uncovering the latest cultural trends and shifts in shopping behavior, leveraging both qualitative and quantitative approaches. Previously, Alex led influential thought leadership initiatives at Refinery29 and held strategic media buying roles at OMD and MediaCom. Her commitment to data-driven insights once led her to present research at the United Nations; Media for Social Impact Summit.

Kerry Meehan
Senior Manager, Value Management, Bazaarvoice

Kerry is a Value Engineer at Bazaarvoice, specializing in collaboratively crafting Joint Business Plans with customers to drive growth. Internally, she focuses on constructing measurement frameworks for User-Generated Content (UGC). With a background in commerce strategy, personalisation and digital marketing, Kerry has held key roles in client-side positions, consulting, and SaaS companies, working across various sectors, including Consumer Packaged Goods (CPG), retail, and beauty.

FAQs

How long is the webinar?

The webinar is focused and actionable, just 30 minutes.

Do I need to prepare anything before attending?

No prep is required. A basic understanding of how AI is impacting reviews and shopping behavior will help you get even more value from the session.

How can Bazaarvoice help me connect better with modern shoppers?

We build the content layer that both tools and shoppers look for. This includes authentic customer reviews to structured data layouts that display credible proof at the point of purchase, keeping buyers moving toward checkout.