E-book

Separating signal from noise

Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside.

How to Find, Reach and Win Today’s Shopper

Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside. Persona- and demography-driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase. In new research, Bazaarvoice examined shopper behavior in our massive network of retailer and brand websites, with a more detailed look at the journeys of a few shoppers and what marketers can learn. Download this eBook to learn:

How marketers can find, reach and win shoppers in today’s world
How to use data to synthesize signals shoppers are sending you
The importance of mobile for a seamless customer experience
How to leverage trusted content in the moments that matter

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