E-book
Best practice guide: 6 ways to launch your product with a bang
Hint: It’s all about sharing your customer’s voice
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Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside.
Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside. Persona- and demography-driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase. In new research, Bazaarvoice examined shopper behavior in our massive network of retailer and brand websites, with a more detailed look at the journeys of a few shoppers and what marketers can learn. Download this eBook to learn:
E-book
Hint: It’s all about sharing your customer’s voice
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Petco recently leveraged UGC to increase awareness and conversion, resulting in higher quality reviews that turned shoppers into buyers.
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How to turn social content into shoppable experiences that drive sales - wherever shoppers are.
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