Webinar

Navigating the proposed FTC regulations – Episode One: Reusing reviews

The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now under sharper scrutiny. It appears that the FTC intends to enforce these rules rigorously, with substantial fines for violators.

Join part one of our webinar series, “Navigating the newly proposed FTC regulations: Ep. 1 Reusing reviews”, where we delve into review hijacking. Determining what falls under review hijacking when it comes to repackaging or product reformulation isn’t always straightforward, and our panel of experts representing the perspectives of Legal, Brand Partnership and Content Management can help you navigate the new proposed FTC regulations.

In this webinar, you’ll learn:

  • What is review hijacking?
  • When can you reuse reviews?
  • What is the type of reformulation where you cannot leverage existing reviews?
  • Actions you need to take as a brand marketer or e-commerce manager

Our panel speakers:
Gracie Renbarger – Senior Vice President, General Counsel, Bazaarvoice
Abigail Schuman – Senior Director, Content Management Service, Bazaarvoice
Alex Roselli – Director, Global Brand Partnerships, Bazaarvoice

Moderated by:
Zarina Stanford –Chief Marketing Officer, Bazaarvoice

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