Navigating the proposed FTC regulations – Episode One: Reusing reviews

Duration -

Key takeaways

What review hijacking is
When you can reuse reviews
Types of product reformulations cannot leverage existing reviews
Actions you need to take as a brand marketer or e-commerce manager
  • Summary

    Join part one of our webinar series, “Navigating the newly proposed FTC regulations: Ep. 1 Reusing reviews”, where we delve into review hijacking. Determining what falls under review hijacking when it comes to repackaging or product reformulation isn’t always straightforward, and our panel of experts representing the perspectives of Legal, Brand Partnership and Content Management can help you navigate the new proposed FTC regulations.

    Our panel speakers:
    Gracie Renbarger – Senior Vice President, General Counsel, Bazaarvoice
    Abigail Schuman – Senior Director, Content Management Service, Bazaarvoice
    Alex Roselli – Director, Global Brand Partnerships, Bazaarvoice

    Moderated by:
    Zarina Stanford –Chief Marketing Officer, Bazaarvoice