L’oreal’s digital-first user-generated content program

Duration -
  • Summary

    In this speaker session from Brand Accelerator, Sara Rodriguez Ibanez, Head of Influence, Advocacy, and Social Commerce at L’oreal Spain, shares tips and insights for how the brand activates user-generated content (UGC) to meet its core business goals.

    Watch the session now to learn:

    • How trends in the beauty industry influenced L’oreal’s decision to prioritize customer content and experience
    • How the brand measures the success of its UGC program
    • Four tips for managing a killer UGC program