Webinar

L'oreal's digital-first user-generated content program

When trends began to reshape the beauty industry, L'oreal responded with a content strategy that put its customers front and center.

In this speaker session from Brand Accelerator, Sara Rodriguez Ibanez, Head of Influence, Advocacy, and Social Commerce at L’oreal Spain, shares tips and insights for how the brand activates user-generated content (UGC) to meet its core business goals.

Watch the session now to learn:

  • How trends in the beauty industry influenced L’oreal’s decision to prioritize customer content and experience
  • How the brand measures the success of its UGC program
  • Four tips for managing a killer UGC program
Watch the Webinar
All fields required

Related resources

All resources

Webinar

Building a winning creator marketing strategy

How to find and build quality content with creators

Read more

Webinar

How to leverage social commerce to drive conversion

Read more

Webinar

How to deliver e-commerce marketplace growth

To be successful in today’s omnichannel world, it is important to create a consistent and seamless experience across all digital channels — your brand’s website,...

Read more