Webinar

How to accelerate online private label sales in 2021

By optimizing private label strategies now, short-term switching behavior can be transformed into long-term customer loyalty. Learn how shopping behaviors are shifting and key strategies to ensure your private label products stand out on the digital shelf.

The research covered in this webinar explores how expectations are shifting among consumers shopping online and in-store, and what the future of the buyer journey will look like. The modern shopper journey is fueled by user-generated content (UGC). And today, more than ever, it is detrimental if your brand doesn’t have a strong UGC strategy in place.

In this webinar, you will learn:

  •  Research insights highlighting the evolution of shopping behavior and trends that are shaping the future of online and in-store shopping
  •  How UGC impacts the buyer journey and why private label brands must look beyond in-store tactics to influence purchase decisions
  • Best practices to supercharge UGC collection and activate your already engaged consumers and brand advocates
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