E-book
El estado del comercio minorista omnicanal
Es innegable. El panorama de las compras ha cambiado. Los consumidores son más exigentes que nunca e investigan los productos antes de comprarlos.
Read more
E-book
How retailers find, reach, and win consumers with Bazaarvoice and consumer-generated content
Shoppers aren’t playing hard to get. They are hard to get.
In this e-book, you will learn how a diverse set of retailers partnered with Bazaarvoice to successfully harness the power of consumer-generated content (CGC) such as ratings, reviews, and curated visual content. With authentic CGC, these retailers were able to increase awareness, improve consideration, and drive sales conversion.
Get this E-book
Related resources
Webinar
Navigating the proposed FTC regulations – Episode One: Reusing reviews
The Federal Trade Commission recently outlined seven types of deceptive behaviors when it comes to reviews, and while these are not new, they are now...
Read more
Webinar
The future of marketing: creators and communities
Activating the creative forces of content creators and vibrant communities
Read more