Infographic

2024 holiday shopping trends: social media and content creators

We surveyed consumers from around the world to find out what they want to see from your brand — and where they want to see it — while they scroll and shop this winter.

Every year, brands and retailers plan well in advance for the holiday season (even while we’re still hitting the beach!). But now more than ever, they need to spend a good bulk of that prep on social media and influencer campaigns. So what are the current social and content creator trends that will set you up for success for your holiday campaign?

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