Webinar
Leveraging UGC to Increase Conversion with Boots
In this exclusive digital masterclass, learn how to improve the on-site experience and ultimately conversion on Boots.com.
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Understand the difference between personalization and contextualization, explore implementation methods, and discover how these two strategies can work together to supercharge your commerce engine.
Unlike personalization, which relies on historical data, contextualization focuses on a shopper’s real-time actions and behaviors during their current session. In other words, it throws preset rules out the window for dynamic, AI-powered individualized experiences. Download the e-book to learn more.
Webinar
In this exclusive digital masterclass, learn how to improve the on-site experience and ultimately conversion on Boots.com.
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Webinar
See how affable.ai can help you discover fresh talent, collaborate like a champ, and deliver winning campaigns like clockwork.
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E-book
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