Brand Accelerator: Innovation over Imitation

Watch this dynamic event to hear from thought leaders and guest speakers on how you can best collect and utilize user-generated content (UGC). The event includes keynotes by futurist Gerd Leonhard and Bazaarvoice leaders, plus expert insights from guest speakers at global brands. Brand Accelerator presents the key to innovation and growth and will help you continue to excite shoppers, retailers, and more.

Sessions include:

Keynote: Warp-drive change – and what it all means for consumers, brands, and marketing

Gerd Leonhard, Futurist, Humanist, Author

Keynote: Winning the influence economy

Keith Nealon, CEO, Bazaarvoice

L’Oréal’s digital-first UGC approach

Sara Rodríguez Ibáñez, Head of Influence, Advocacy and Social Commerce, L’Oréal Spain

7 Ways Primal Kitchen leverages UGC

Anna Simon, Senior Digital Marketing Manager, Primal Kitchen

Arc’teryx review acquisition and response strategy

Caroline Macmillan, E-commerce Product Content Merchandiser, Arc’teryx

Keynote: Fundamentals of a best-in-class UGC strategy

Emmanual Gerbier, Director of Client Success, EMEA, Bazaarvoice

Keynote: The future of social commerce

Mary Miller, VP of Product Marketing, Bazaarvoice