Brand Accelerator: Innovation over Imitation

Duration -
  • Summary

    Watch this dynamic event to hear from thought leaders and guest speakers on how you can best collect and utilize user-generated content (UGC). The event includes keynotes by futurist Gerd Leonhard and Bazaarvoice leaders, plus expert insights from guest speakers at global brands. Brand Accelerator presents the key to innovation and growth and will help you continue to excite shoppers, retailers, and more.

    Sessions include:

    Keynote: Warp-drive change – and what it all means for consumers, brands, and marketing

    Gerd Leonhard, Futurist, Humanist, Author

    Keynote: Winning the influence economy

    Keith Nealon, CEO, Bazaarvoice

    L’Oréal’s digital-first UGC approach

    Sara Rodríguez Ibáñez, Head of Influence, Advocacy and Social Commerce, L’Oréal Spain

    7 Ways Primal Kitchen leverages UGC

    Anna Simon, Senior Digital Marketing Manager, Primal Kitchen

    Arc’teryx review acquisition and response strategy

    Caroline Macmillan, E-commerce Product Content Merchandiser, Arc’teryx

    Keynote: Fundamentals of a best-in-class UGC strategy

    Emmanual Gerbier, Director of Client Success, EMEA, Bazaarvoice

    Keynote: The future of social commerce

    Mary Miller, VP of Product Marketing, Bazaarvoice