Arc’teryx’s review strategy: Acquiring and responding to customer feedback

Duration -
  • Summary

    In this speaker session from Brand Accelerator, Caroline Macmillan, E-commerce Product Content Merchandiser at Arc’teryx, shares several tactics the brand uses to encourage customers to write high-quality reviews. She also provides insights into how Arc’teryx leverages Bazaarvoice solutions to manage and take action on customer feedback.

    Watch the session now to learn:

    • Four tactics Arc’teryx uses to acquire high-quality customer reviews—on an ongoing basis
    • Arc’teryx’s strategic approach to responding to customer feedback, like Q&A and reviews
    • How the brand leverages Bazaarvoice to streamline its response strategy