Summary
In this speaker session from Brand Accelerator, Caroline Macmillan, E-commerce Product Content Merchandiser at Arc’teryx, shares several tactics the brand uses to encourage customers to write high-quality reviews. She also provides insights into how Arc’teryx leverages Bazaarvoice solutions to manage and take action on customer feedback.
Watch the session now to learn:
- Four tactics Arc’teryx uses to acquire high-quality customer reviews—on an ongoing basis
- Arc’teryx’s strategic approach to responding to customer feedback, like Q&A and reviews
- How the brand leverages Bazaarvoice to streamline its response strategy
