Arc’teryx’s review strategy: Acquiring and responding to customer feedback

In this speaker session from Brand Accelerator, Caroline Macmillan, E-commerce Product Content Merchandiser at Arc’teryx, shares several tactics the brand uses to encourage customers to write high-quality reviews. She also provides insights into how Arc’teryx leverages Bazaarvoice solutions to manage and take action on customer feedback.

Watch the session now to learn:

• Four tactics Arc’teryx uses to acquire high-quality customer reviews—on an ongoing basis
• Arc’teryx’s strategic approach to responding to customer feedback, like Q&A and reviews
• How the brand leverages Bazaarvoice to streamline its response strategy