New York, New York, Sept 9, 2020 – Bazaarvoice Inc. today announced that it has appointed Colby Smith as General Manager (GM) of its Influenster business unit. Smith, who has over 15 years experience in the digital and media industries, will focus on defining the business and community goals to help Influenster deliver a world class offering to market. Kelly Trammel, who has been acting as interim GM for Influenster, will now step back into his role as Executive Vice President, Services, at Bazaarvoice.
“Colby brings a great deal of strategic insight, audience and business development experience, and consumer engagement experience to Influenster,” said Keith Nealon, CEO, Bazaarvoice. “His track record in driving company growth stands the Influenster business in good stead under his leadership. Colby has the unique skills we need to drive advancement and innovation within the Influenster business to allow us to meet and exceed our client’s and members expectations.”
Smith spent the past nine years at Disney, most recently as SVP and GM. In this position, he led the digital and streaming charge for the brands of Walt Disney Television, which include the ABC network, Good Morning America, FiveThirtyEight, Marvel, and Disney Channel. Smith gained valuable experience in defining and building high growth B2C products and brands, making him a perfect fit for the Influenster role, where he will scale the community globally. Smith will initially focus on expanding the community into new regions and verticals, defining the marketing strategy, and enhancing the user experience on the platform.
“Influenster has a unique offering, with a strong roster of clients who rely on its world-class services to help them launch products to market,” said Smith. “In a time when consumer loyalty is being tested, having a community of customers who are strong advocates of your products and services is vital to finding new consumers and retaining existing ones. Influenster is at a pivotal time in its growth as a business, and I can’t wait to help drive further expansion and momentum as we move into this exciting next chapter.”
Colby assumed his role as GM in July 2020, and will be based out of Influenster’s headquarters in New York.
Influenster is a social shopping experience where community meets commerce. The platform has more than 38 million product reviews, growing by one million monthly, written by nearly six million members. Members come to Influenster to read and write reviews, share photos and videos, participate in product discussions, earn rewards, and connect with brands and one another.
Brands partner with Influenster to generate reviews and social content, to license existing reviews to their brand- and retail-dot-coms or feature them in sales and marketing materials to improve conversion, and to gain new consumer and product insights through in-depth review analysis. For more information, visit www.influenster.com.
Each month in the Bazaarvoice Network, more than a billion consumers create, view, and share authentic user-generated content including reviews, questions and answers, and social photos across more than 6,200 global brand and retailer websites. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions help brands and retailers reach in-market shoppers, personalize their experiences, and give them the confidence to buy.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, Asia, and Australia. For more information, visit www.bazaarvoice.com.