Bazaarvoice
Bazaarvoice Shopper Preference Report: 88% of Shoppers Shift Spending Habits with Focus on Value and Trust-Driven Consumption
Mar 12, 2025 - 57% of consumers have permanently switched to store-brand products
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Press Release
Almost half of in-store purchases start with online reviews
While brick-and-mortar still has a solid place in the retail world, the path to purchase is continuing to change. As many as 45% of all physical store shoppers read online reviews before making a purchase, a 15% increase from last year.
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For all press inquires please contact:
Lauren Venticinque
Senior Marketing Communications Manager
Ellie Simpson
Head of External Relations, Communications & Brand
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Glossy
Glossy+ Research: The 2024 playbook for holiday marketing and commerce
Oct 17, 2024 - This year, in particular, marketers are tailoring their holiday advertising to attract customers who have not purchased their products previously.
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Digiday
Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
Oct 22, 2024 - As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels...
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