Forrester: User-generated content’s impact on brand building

Forrester: User-generated content’s impact on brand building

Bazaarvoice commissioned Forrester Consulting to understand how marketing decision-makers are leveraging user-generated content (UGC) like Q&A, rich media, photos and videos, and ratings and reviews to increase brand resonance.

Learn more including: 

  • How UGC has become a critical tool in the new product launch toolbox
  • How you can harness UGC's storytelling power to help build brand trust
  • Why it's so important to institute a UGC measurement program that goes beyond counting 'likes'

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