Forrester: User-generated content’s impact on brand building
Bazaarvoice commissioned Forrester Consulting to understand how marketing decision-makers are leveraging user-generated content (UGC) like Q&A, rich media, photos and videos, and ratings and reviews to increase brand resonance.
Learn more including:
- How UGC has become a critical tool in the new product launch toolbox
- How you can harness UGC's storytelling power to help build brand trust
- Why it's so important to institute a UGC measurement program that goes beyond counting 'likes'
Download your copy of the Forrester thought leadership study.