Infographic: Research online, buy offline - today's shopper seeks CGC

Research online, buy offline is a trend in buying behavior where customers seek reviews to qualify their buying decision, before they actually decide to purchase in-store.

Infographic: Research online, buy offline - today's shopper seeks CGC

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The ROBO economy
How reading reviews impacts offline sales

In this guide, we examine how shopping has evolved, the role of CGC in the offline buyer’s journey, and how online CGC is increasingly translating to in-store sales.

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