Finally, a smarter way to pay your creators. Set individual rates, let creators name their price, and keep every negotiation where it belongs: in one place.
If you’ve ever duplicated an entire campaign just to change one creator’s pay rate, this one’s for you.
Influencer marketing has evolved fast. Brands are building long-term creator relationships, managing rosters that span nano to macro, and negotiating rates that look nothing like a standard rate card. But the tools haven’t kept up… until now.
Meet Flexible Pay, the newest feature in Bazaarvoice Vibe that gives you granular control over creator compensation. Individual rates. Blind proposals. Zero campaign duplication. All in one place.
What’s new: everything you need to know
Set individual rates per creator
Assign a unique compensation amount to any creator in your campaign, without duplicating it, rebuilding it, or jumping through hoops.
Whether you’re paying a micro-creator $200 and a macro-creator $5,000, both can now live in the same campaign with their own rate. Full control, no cohort limits, no workarounds.
This is the kind of granular financial control that you’ve been asking for, and managing it in one platform means your reporting, approvals, and campaign data all stay in one place too.
Let creators name their price
Here’s the part that changes the negotiation game entirely: creators can now submit their own rate as a blind proposal.
You invite a creator to name their price. They submit it privately, blind to every other creator in the campaign. You review it, accept it, or come back with a counter offer. The whole conversation happens in Vibe, not across three different apps and a chain of DMs.
Blind proposals keep the process fair. Creators focus on the value they bring, not what they think others are charging. And you get structured, documented negotiations without the operational chaos.
One campaign. Every rate. No duplication.
Campaign duplication to handle different pay rates has been one of the biggest frustrations in influencer marketing operations. It has caused inflated campaign counts, muddied analytics, and created avoidable room for error.
With Flexible Pay, that problem is gone. Every creator in your campaign gets their own rate. You manage it all in one place, with one set of reporting, one source of truth.
Get started with Flexible Pay
Flexible Pay is available now in Bazaarvoice Vibe. Head to your campaign affiliates and payments tab to start assigning individual creator rates, or enable creator rate proposals to let them name their price.