Visual content strategies to supercharge the buyer journey
How to use visual CGC to optimize all stages in the path to purchase
60% of marketers believe visual content is essential to their marketing strategy. Despite that, half of marketing departments are allocating 20% or less of their budget towards producing pictures and videos.
That isn’t surprising; it’s really expensive to create compelling visual content across your product catalog.
But it doesn’t have to be. Today’s social media platforms offer a rich sea of authentic product- and brand-focused social content from every marketer’s best friend: their customers.
And when you leverage a mix of visual customer-generated content (CGC) programs and in-house design work, you’re in a position to supercharge the customer journey from top to bottom.
In our guide, you’ll find strategies on how to:
- Break through the noise and get discovered
- Stop the scroll on social and your site
- Seal the deal with visual social proof