Building an influencer strategy with Redken
In a digital-first world, it is our duty to meet consumers where they are and provide a relatable, authentic and engaging journey on their path to purchase.
Join Brianna Chamberlain, Associate Manager of Digital Innovation and Capabilities at Johnson & Johnson, to hear how they are leveraging user-generated content (UGC) across the consumer journey while remembering that we are, in fact, consumers too.
About the Bazaarvoice Summit:
The Bazaarvoice Summit is two days of sessions from world leaders in retail and technology. Hear them share cutting-edge insights and explore how retail and technology intertwine to create new opportunities for brands, retailers, and consumers.