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How Unilever harnesses UGC and social commerce across the customer journey to boost performance
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E-book
Designing an effective ratings and reviews strategy
Leveraging the voice of the consumer, especially through ratings and reviews helps drive brand growth.
But building a community of customers who will not only provide valuable feedback, but also showcase your brand and products for others, requires that you have an effective strategy in place.
This may sound like a challenging feat, especially with new products that have yet to be tested in the market. Luckily, however, some of the best brands out there have mastered the craft and have shared their secrets.
This e-book will take a deeper dive into proven methods for collecting and leveraging ratings and reviews.
