E-book

5 key marketing lessons to guide your brand

One of the toughest challenges facing marketers (aside from shrinking budgets, juggling deadlines, and a looming recession, of course) is trying to keep ahead of continuously evolving marketing trends.

As a marketer, I know this pain all too well. Which is why Bazaarvoice recently attended the inaugural Brandweek Europe — to learn what marketing lessons to take with us into 2023.

Brandweek Europe (part of the Adweek family) welcomed renowned brand leaders from across the globe to share their ideas, discuss emerging strategies, and brainstorm the marketing lessons required to navigate 2023, and beyond.

Here’s our top five marketing lessons we took away from the event:

  1. What about the information you already have in ratings and reviews?
  2. You’ve been trained to focus in on the content you have the most control over
  3. Creator marketing has just changed from that fake, bubblegum life into something real
  4. If you can’t make people feel something, you’re dead (figuratively)
  5. Bring the outside in and bring the future forward

Read our full e-book now to learn what each lesson means for your brand, and how you can action them into your 2023 marketing strategy.

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