Bazaarvoice
Bazaarvoice Shopper Preference Report: 88% of Shoppers Shift Spending Habits with Focus on Value and Trust-Driven Consumption
Mar 12, 2025 - 57% of consumers have permanently switched to store-brand products
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Press Release
The experts weigh in on Black Friday
Kate Musgrove, our managing director of APAC, said: “With Black Friday being the biggest shopping day of the year for retailers and brands alike, most consumers are seeking out multiple touchpoints before and when making a purchase decision.
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Glossy
Glossy+ Research: The 2024 playbook for holiday marketing and commerce
Oct 17, 2024 - This year, in particular, marketers are tailoring their holiday advertising to attract customers who have not purchased their products previously.
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Digiday
Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
Oct 22, 2024 - As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels...
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