Bazaarvoice
Bazaarvoice Shopper Preference Report: 88% of Shoppers Shift Spending Habits with Focus on Value and Trust-Driven Consumption
Mar 12, 2025 - 57% of consumers have permanently switched to store-brand products
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Press Release
Black Friday In July Expected To See Surge in Sales
Our 2024 Global Holiday Season Consumer Behavior study found while more than half of U.S. consumers start their holiday gift shopping by October, 21 percent start by August or earlier. And more than half begin their holiday shopping journey online.
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For all press inquires please contact:
Lauren Venticinque
Senior Marketing Communications Manager
Ellie Simpson
Head of External Relations, Communications & Brand
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Glossy
Glossy+ Research: The 2024 playbook for holiday marketing and commerce
Oct 17, 2024 - This year, in particular, marketers are tailoring their holiday advertising to attract customers who have not purchased their products previously.
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Digiday
Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
Oct 22, 2024 - As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels...
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