AUSTIN, Texas, Oct. 10, 2018Bazaarvoice, Inc. has been selected by Walmart as a trusted, industry-leading provider of user-generated content solutions. As part of Walmart’s official Connected Content Partner Program, Bazaarvoice will help suppliers collect and display valuable online ratings and reviews, which help shoppers make their purchase decisions both online and in-store.

Walmart created the Connected Content Partner Program to make it easier for suppliers to identify reliable content partners for their user-generated content, syndication, rich media and content enrichment needs. Bazaarvoice’s innovations and deep experience providing ratings and reviews solutions for the world’s best brands and retailers will drive down cost and create efficiencies for suppliers who need to collect, leverage and scale online user-generated content.

“We reimagined our Connected Content Partner Program to create harmony between retailers, suppliers and content,” said Frank Ogura, Staff Product Manager at Walmart. “By selecting trusted, industry-leading user-generated content partners like Bazaarvoice, we are making it simple for suppliers to collect, display and distribute valuable ratings and reviews, which are integral to the digital shopping experience.”

“We are dedicated to providing the most compelling, innovative ratings and reviews solutions to brands and retailers around the world,” said Joe Davis, CEO of Bazaarvoice. “We are excited to join Walmart’s Connected Content Partner Program, which will simplify the process of choosing, implementing and scaling user-generated content solutions for suppliers, and we look forward to being part of Walmart’s future innovations in digital shopping.”

The Connected Content Partner Program from Walmart officially launches in early 2019. Learn more here.

About Bazaarvoice

Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers view and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites. Across the network, Bazaarvoice captures billions of shopping signals monthly – data that powers high-efficiency digital advertising and personalization with unmatched relevance.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit

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