Public News Time
2023 trends: what’s next for the tech industry?
Dec 13, 2022 - Hear from our CTO, Colin Bodell, on what he thinks the future of the CIO role will look like in tech.
Read morePress Release
Half (47%) of consumers are excited about the potential technology has to enhance their shopping experience
AUSTIN, Texas, Dec. 15, 2021 — Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, “The State of Retail Report.” The research is based on survey responses of over 8,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, and over 500 decision makers who work in retail from the same countries. The results uncover how retail has changed: Before, shoppers wanted streamlined online experiences, but now, they want those same services in-person, too. US survey highlights include:
“For years, brands and retailers have been obsessed with ensuring their online shopping experience can measure up to the in-store one. Now, consumers want brick-and-mortar stores to have the same conveniences they enjoy online,” said Keith Nealon, Bazaarvoice CEO. “After being forced to shop exclusively online for a majority of the last two years, shoppers became absolutely reliant on ratings, reviews, photos, and videos from their fellow shoppers. They want to still be able to easily access that same content now that they’re back to shopping in-store. UGC has become as integral to brands’ and retailers’ business success as their website or physical storefront themselves.”
“At Unilever, ‘content that converts’ is a critical part of our approach,” says Rahul Welde, EVP Digital Transformation and Digital Business at Unilever. “The voices of shoppers come out loud and clear in this Bazaarvoice research. They value and demand peer-to-peer insights along their shopping experience, on line or in store. The research provides substantive validation in the value of user generated content for retailers and house of brands alike and serves as a powerful blueprint for actions.”
To see more of the State of Retail study, see Bazaarvoice’s infographic.
Research methodology
The research was commissioned by Bazaarvoice and conducted in October 2021 by Savanta among 8,153 consumers and 505 employees in the retail industry (such as Vice President of Marketing, Brand Manager, and E-Commerce Manager) from the UK, US, Canada, France, Germany, and Australia.
About Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com
For all press inquires please contact:
North America
EMEA
Public News Time
Dec 13, 2022 - Hear from our CTO, Colin Bodell, on what he thinks the future of the CIO role will look like in tech.
Read moreWWD
Jan 28, 2022 - Our CEO Keith Nealon shares how being open and vulnerable about his own mental well-being helps to create an environment where...
Read moreDigiday
Apr 6, 2022 - Our research shows how frequently consumers are shopping on TikTok.
Read more