Bazaarvoice
Bazaarvoice Shopper Preference Report: 88% of Shoppers Shift Spending Habits with Focus on Value and Trust-Driven Consumption
Mar 12, 2025 - 57% of consumers have permanently switched to store-brand products
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Press Release
Bazaarvoice Shopper Experience Index shows surging importance of UGC
Our annual Shopper Experience Index research found that consumer-driven content is becoming ever more important as a key part of the shopping journey.
Press Contacts
For all press inquires please contact:
Lauren Venticinque
Senior Marketing Communications Manager
Ellie Simpson
Head of External Relations, Communications & Brand
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Glossy
Glossy+ Research: The 2024 playbook for holiday marketing and commerce
Oct 17, 2024 - This year, in particular, marketers are tailoring their holiday advertising to attract customers who have not purchased their products previously.
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Digiday
Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
Oct 22, 2024 - As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels...
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