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43 percent of consumers plan to kick off holiday shopping before Black Friday, over half want it to be more convenient.
AUSTIN, Texas, September 4, 2019 — Bazaarvoice, Inc., the provider of product reviews and user-generated content (UGC) solutions, today announced the results of its newest global study, exploring the holiday shopping habits of consumers in the United States and Europe during the busiest retail season of the year. As the holiday shopping season continues to evolve with the prominence of online shopping, the emergence of new shopping events, and shifting consumer preferences and behaviors, brands and retailers have the unique opportunity to connect with shoppers by prioritizing convenience in-store and online.
The research is based on survey responses from 2,500 consumers from the U.S., U.K., France and Germany and draws from Bazaarvoice’s network of more than 6,000 brand and retailer websites. The results take a closer look at how today’s consumers are planning to shop for their holiday purchases, what their biggest pain points are during the experience, and how brands and retailers can best prepare for the season.
Key U.S. findings from Bazaarvoice’s new study include:
While Black Friday is still a major shopping event, the holiday shopping season continues to extend earlier into the summer and fall. Brands and retailers should prepare for the season long before October, or they won’t be able to capitalize fully on this critical season, said Joe Rohrlich, Chief Revenue Officer at Bazaarvoice.
It must be easy and quick for consumers to find, compare, and purchase gifts by leveraging authentic reviews and UGC; brands and retailers that maximize convenience in all aspects of the shopping journey will ensure the holiday season goes smoothly both for themselves and their customers.
For more holiday shopping data and best practices to prepare for the upcoming season, download our ebook.
Each month in the Bazaarvoice Network, more than a billion consumers create, view, and share authentic user generated-content including reviews, questions and answers, and social photos across more than 6,000 global brand and retailer websites. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions help brands and retailers reach in-market shoppers, personalize their experiences, and give them the confidence to buy.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
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