Actionable consumer insights

Maximize your brand strategy

Beat back the competition by nailing your customers’ needs. Our Insights & Reports tools give you specific, actionable recommendations to strengthen your marketing efforts. Whether you’re looking to drive traffic or optimize promotions, we’ve got you covered. Deliver profitable growth. Drive sales. Ensure product launch success. And upsurge everything from consumer awareness and engagement, to loyalty and conversions. And to top it all off, download concise reports to share what you’ve learned with your team.

Insights

Insights provides recommendations to enhance your business, end to end. Improve post-interaction emails, ramp up review collection, refresh your product page copy, build better products, hone marketing tactics, and more.

Insights highlights

On-demand focus groups

Consumer insights and research

Leverage Influenster’s goldmine of data to uncover consumer and industry insights. Survey our 7M+ member Influenster community. Build a complete picture of your target customer. Discover growth drivers across categories, subcategories, and shopping channels.

Consumer insights highlights

Insights into your exact audience

Develop a deep understanding of your audience. Run bespoke research or tap into member insights to inform your marketing strategy. We have insight into up to 1,000 data points per member, including where they shop, what they buy, age, location, profession, and more.

Funnel metrics

When you send off a VoxBox to our Influenster members, you get back in-depth campaign reporting and custom research. Learn key metrics like brand awareness, product satisfaction, purchase intent, net promoter score, competitive comparison, shopping behavior, consumer preferences, and recent industry trends.

Fully customizable

Go beyond the 1,000 data points. We can create customizable surveys for your brand to help you collect the insights you need to drive a successful marketing campaign.

Social Analytics

Develop a smarter social strategy. Our Social Analytics tool is a swiss army knife. We supply several key metrics that span the conversion funnel. Measure success across Instagram, TikTok, Facebook, Pinterest, and Twitter. All in one dashboard.

Social Analytics highlights

Modern brands rely on social to capture their customer's attention at every step of the journey. Our visual-first solutions help brands better understand what content to share, where it's engaging customers the most, and why it's working. Beats guessing, don’t you think?

Machine learning levels up your analytics

Post with confidence. Leverage artificial intelligence and computer vision tools to know which content is engaging your customers, when to post it, and why it's working.

Insight into Instagram story performance

Discover your loyal fans. Story analytics show you who is plugged into your brand and what gets them excited — so you can give them more of the content they crave.

Revenue reporting

They say a picture’s worth a 1,000 words. We’ll tell you how many $$$ they’re worth too. Discover your best sellers on social and amplify them even more.

Download our e-book

Finding and using customer insights

When you build relationships with customers, you find out what they care about. Our e-book, ‘The smart marketer’s guide to finding and using customer insights’, provides strategies for forging direct relationships with customers, leveraging reviews and other online content to mine customer sentiment, and identifying new business opportunities.

Get the e-book

Get started

Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

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