Meet our leadership team

Bazaarvoice leadership team

Chief Executive Officer [INTERIM]

Joe Davis

As our Interim CEO, Joe brings a distinguished career marked by exceptional leadership and strategic vision in the technology industry. For nearly two decades, he has successfully guided venture capital and private equity-backed software companies, orchestrating profitable exits to industry giants like IBM, Oracle and Yahoo!. Joe’s expertise lies in igniting growth and fostering innovation across diverse organizations.

Currently, Joe applies this expertise directly to our mission. His extensive experience includes serving as an Operating Partner at Marlin Equity Partners, where he played a key role in taking Bazaarvoice (a global leader in Product Ratings & Reviews) private and significantly growing its revenues from $200M to over $300M during his tenure. Prior to Marlin, Joe led Webtrends and then, as CEO of Coremetrics, he made a notable mark in web analytics, building the company into a leader in cloud-based marketing software and growing revenues over 10x before its acquisition by IBM. Joe earned his MBA from Stanford’s Graduate School of Business and holds a B.S. and M.S. in Applied Mechanics from the University of California, San Diego.

Beyond his professional achievements, Joe values his personal life. He’s been a lifelong competitive swimmer and enjoys golfing with his family and friends. Joe lives in Atherton, California in the heart of Silicon Valley with his wife and the youngest of his three daughters. This blend of seasoned leadership, strong academic foundation and personal balance is what drives his approach to our company’s success and commitment to our customers.

Bazaarvoice interim CEO

Chief Financial Officer

Ken Hashman

As Chief Financial Officer, Ken oversees the financial strategy, planning and analysis, operations and accounting for Bazaarvoice. Previously, Ken was the SVP of Finance — Controller & Program Management and was responsible for global controller functions, leading the organization’s global Program Management team, and driving cross-functional process improvements.

Prior to joining Bazaarvoice, Ken served as the CFO at Younicos, a venture-backed startup in the clean tech industry. In this role, he had global financial responsibilities and helped raise over $50 million in venture capital. He also served as CFO and COO of Open Labs, Inc. where he raised $2 million in funding from investors and venture capitalists and significantly restructured and improved the company’s manufacturing operations.

Ken also had a 17 year tenure at Dell, serving in a variety of general management and executive roles in professional services, operations, and finance. Ken holds a bachelor’s degree in Business Administration from Creighton University and earned his CPA from the Texas Board of Certified Public Accountants in 1986.

CHIEF OPERATING OFFICER

Colby Smith

As Chief Operating Officer, Colby leads company-wide operations and the execution of strategic initiatives, focusing on transforming the business through agentic AI and AI-accelerated engineering. With more than 20 years of experience building and scaling businesses, he brings a track record of innovation and operational excellence.

At Bazaarvoice, Colby most recently led the social commerce and creator marketing businesses, overseeing the launch of Vibe, an industry-first integrated social content solution, following the acquisition of affable.ai. He also served as the General Manager of Influenster, an online community of shoppers that grew to over 10 million active users globally under his leadership.

Prior to Bazaarvoice, Colby was a Senior Vice President and General Manager at The Walt Disney Company, where he managed streaming and digital P&Ls across several brands, built new e-commerce revenue streams, and helped grow global audiences for Disney’s streaming platforms.
Colby earned his BA in Economics from Stanford University and his MBA from UCLA Anderson.

President & Chief Revenue Officer

Tom Addis

As President, Tom focuses on nurturing the teams, processes and methodologies to help further fuel Bazaarvoice’s growth, whilst mentoring and fostering successful teams.

With over 30 years in the industry, Tom has a strong track record of successfully scaling teams and driving revenue growth across a number of large technology companies. Prior to Bazaarvoice, he spent the last 18 months at Kinetica as CEO, a streaming cloud data warehouse technology provider leveraged by some of the largest companies around the globe, where he was responsible for setting the company strategy and implementing global processes to drive continued growth. Previous to that, he also held senior positions at Box, ultimately as CRO, where for over seven years he helped to drive stellar revenue growth, whilst leading a team of over 1,000 across the sales, customer success, and channels and alliances functions, during which time the company went public. For nine years prior to that, he was part of the Core Leadership team at salesforce.com during consecutive years of exponential growth and a successful IPO.

Tom earned his undergraduate degree from UCLA.

Chief People Officer

Gayle Wiley

Gayle is committed to helping us achieve extraordinary business success through our people.

It is often said that a company’s greatest asset is its people. Bazaarvoice couldn’t agree more! Gayle leads Bazaarvoice’s People organization and takes great pride in being responsible for the attraction, development, and retention of our employees. She is passionate about helping employees reach their full potential and creating a company culture where employees are excited to come to Bazaarvoice every day.

At Bazaarvoice, we see our own success through our customers’ outcomes. This is one of our company values. This is also true for the People function, whose customer is our employees. Gayle is dedicated to helping Baazarvoice employees be their best by ensuring the team has the support and development opportunities they need. This includes fostering an inclusive company culture where employees are engaged, challenged, and rewarded. Happy employees make for happy customers, which means we all succeed.

Prior to joining Bazaarvoice, Gayle’s 25 years of experience include working with global technology and medical device companies. Most recently, she was the Chief People Officer at Lifesize, a cloud communications company offering video and contact center. Prior to Lifesize, Gayle was Senior Vice President of HR at Smith & Nephew (formerly ArthroCare Corporation). She also held senior HR leadership roles at Boston Scientific, IBM, Vignette, and Tivoli. Although varied in size, maturity, and culture, Gayle successfully guided these companies through tremendous change while ensuring both employee and customer interests remained front and center.

Gayle earned a Bachelors and Masters in Education from Henderson State University.

Chief Technology Officer

Colin Bodell

As CTO, Bodell will be responsible for accelerating global technological innovation in support of Bazaarvoice’s ambitious growth goals.

Bodell has more than 37 years of experience in the technology industry. He has been especially focused on hyper-growth tech organizations and growing their platforms at scale. Prior to joining Bazaarvoice, Bodell was a Vice President of Engineering at Shopify, working to scale their Shopify Plus platform and business, and delivering sophisticated solutions to Shopify’s largest merchants. During his tenure Shopify grew to $175 billion in GMV.

He has also previously served as CTO at multiple organizations, including Groupon, American Eagle Outfitters, and Time Inc. He also held several VP positions at Amazon over his eight year tenure. While there, he led the Amazon website platform to scale the business from $8 billion in GMV to over $200 billion.

A champion of diversity and inclusion, Bodell sits on the Board of Trustees of anitab.org, and the board of directors of the National Center for Women in Technology (NCWIT). He is an advisor to several pre-IPO companies. Bodell has been awarded 11 patents by the USPTO.

Colin earned his undergraduate degree in computer science from Coventry University.

Senior Vice President, Product

Marissa Jones

As Senior Vice President, Product, Marissa leads Bazaarvoice’s product organization focusing on product management, UX, and product marketing.

With over 15 years in the technology industry, Marissa has a wide range of global experience, pertaining to product management and go-to-market execution. Marissa has been with Bazaarvoice for nine years, during which she has held various roles on the product team. Most recently, she served as the leader for the Consumer Experience and Content Generation portfolios. She led the successful product-integration of Bazaarvoice’s Curalate acquisition, and drove the launch of the company’s visual distribution offering. Previously, she served as the leader over the business’ client tools and platform portfolios, along with product operations.

Prior to Bazaarvoice, Marissa spent almost five years with Microsoft. She served as the product management lead for launching infrastructure-as-a-service on Windows Azure, and helped manage product launches while measuring global success of Microsoft’s web platform. Prior to that, she spent just under two years at Accenture as a consultant for clients in the communications and technology industries.

Marissa earned her undergraduate degree from the Robert D. Clark Honors College at the University of Oregon, holding a Bachelor of Science with a double major in Business (Accounting) and Journalism (Advertising).

CHIEF MARKETING OFFICER & CHIEF CLIENT EVANGELIST

Doug Straton

As Chief Marketing Officer at Bazaarvoice, Doug Straton leads with a client-centric, value-driven, and outcome-based approach, from market, consumer and client insights, product marketing, brand and communications, to sales enablement, demand generation, strategy, and field marketing. His leadership philosophy is grounded in pragmatic, outside-in thinking, a “what’s right versus who’s right” mentality, and purpose-driven growth.

Being a former client, Doug has an additional role as Chief Client Evangelist, Doug serves as a vocal champion for the Bazaarvoice retailer and brand client community, internally driving advocacy for retail and brand partner needs, understanding of their motivations and actions, and externally acting as a thought leader on the evolution of digital commerce, the power of reviews and broader user-generated content, and best practice in process, process, automation and governance. He is a passionate builder of businesses with deep experience in general management, marketing, sales, and strategy across global markets. He has worked in various categories and dozens of brands across personal care, food, refreshment, and luxury, building large businesses in both start-up mode and Fortune 500 companies.

Before joining Bazaarvoice, Doug served as the Chief Digital Officer at The Hershey Company, earning a Hot Topics/HP Top 100 Global CDO award, where he oversaw digital business development across marketing, sales, category management, product development, insights, and enterprise digital transformation. Before that, he held a series of global Marketing and Strategy leadership roles at Unilever, including VP of Digital, E-commerce, Omnichannel and Data, and Head of Global E-Commerce Strategy and Innovation.

Doug is currently an advisor to DCG (Digital Commerce Global) and has also recently served as an advisor to NectarFirst, Catena Clearing, and Alert Innovation. Doug has been a featured speaker at academic institutions such as Wharton, NYU, and Penn State, as well as at leading industry events including NRF, FMI, and Shoptalk. His thought leadership has been featured in Business Insider, USA Today, and MarketWatch. He has been frequently quoted in publications such as the Wall Street Journal, CNN, and Forbes. Doug lives in New York with his wife of 25 years, has a college-aged bodybuilding son, and a wildly enthusiastic French bulldog.

leadership portrait

Senior Vice President, General Counsel & Chief Compliance Officer

Gracie Renbarger

As Senior Vice President, General Counsel & Compliance Officer, Gracie leads the global legal team in managing the company’s legal affairs worldwide. She also manages the company’s global ethics and compliance program. Gracie originally joined Bazaarvoice in 2015 as Chief Ethics & Compliance Officer, managing the company’s ethics and compliance program and providing administrative oversight of the internal audit function.

Gracie also had a 13-year tenure at Dell, serving in a variety leadership positions, including SVP of the litigation, employment law, government relations, and ethics and compliance functions. Gracie has also served as a lecturer and adjunct professor at the University of Texas where she taught courses on business law, ethics, government relations, corporate compliance, and corporate social responsibility. She started her legal career in private law practice and was a partner in the Austin Office of Hughes & Luce (now K&L Gates) before joining the in-house legal team at Dell. She received her undergraduate and law degrees from the University of Texas at Austin.