Authenticity, in Action

Where authenticity meets accountability

Built to Protect the Power of UGC

Fake reviews, AI-generated noise, unclear disclosures—today’s UGC landscape is messy. At Bazaarvoice, we’ve built a system to cut through the chaos. Our authenticity program is the most comprehensive in the industry, combining powerful technology, human expertise, and visible trust signals like the Intelligent Trust Mark. We’ve set the standard for more than a decade—and we’re not slowing down.

Turn Browsers into Buyers

Meet the Intelligent Trust Mark

Today’s shoppers are skeptical. The Intelligent Trust Mark helps you earn their confidence, fast. It shows up only when reviews are real, giving people the proof they need to trust your product, your reviews, and your brand. It’s not just a badge—it’s a boost to your bottom line. Because real trust drives real conversion.

Explore the Trust Mark

Join thousands of brands and retailers across millions of PDPs to display the Intelligent Trust Mark.

How Bazaarvoice protects authenticity

From technology to transparency, our commitment to authenticity spans every part of the UGC experience. Here's how we're raising the bar—and keeping it high.

Authentication

We ensure content comes from genuine customers by analyzing digital data signals at submission—everything from IP to timing to behavior. Our system runs content through 1,000+ proprietary rules to confirm authenticity before it ever goes live.

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Moderation

We moderate many millions of reviews each month to detect fraud and policy violations. Our AI-enabled tech and expert human moderators work together to catch and remove non-compliant content often before it’s even published.

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Intelligent Trust Mark

The Intelligent Trust Mark is a dynamic badge that appears only when content meets our strict authenticity standards. It gives shoppers proof they can believe in—driving confidence and conversions at scale.

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Consumer Trust

Shoppers rely on authentic content to make confident decisions. We listen actively to their needs and preferences, shaping our standards, policies, and product designs accordingly.

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Authenticity Alliance

We’re convening a global coalition of industry leaders, consumer advocates, and policy experts to form the Authenticity Alliance. Together, we’re establishing best practices, advocating for stronger standards, and creating a united front against fake and deceptive content.

Coming soon!