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The world of social commerce is evolving rapidly. Stay on top of the latest viewpoints from today’s most influential thought leaders, as well as the latest research, trends, and best practices.

Forrester Report: Charles Schwab boosts acquisition with online Ratings and Reviews

Charles Schwab understands that customers make their best marketers – the financial service firm acquires 40% of its new business through customer referrals. To bring this powerful word of mouth online, Charles Schwab launched customer reviews on their website in June 2011. Over a thousand reviews later, the firm has successfully raised their customer advocacy score and now uses feedback in reviews to guide customer-centric strategies.

The Conversation Index

Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC). Our Social Analytics team recently conducted an analysis of this data, finding...

Are European CMOs "Playing it Safe" with Social Media?

Do European CMOs view social as a fad? How are social programs measured at top European companies? Are companies realising the full value of customer feedback? 

To find out, Bazaarvoice and the CMO Exchange surveyed senior marketers in retail, manufacturing, financial services, and travel. Based on the survey findings, Bazaarvoice has developed recommendations to guide brands in extracting the most value from their social efforts. 

Our CMO Erin Nelson released the survey results during her keynote at the CMO Exchange in London on 11 July 2011. 

Online and in the Aisles: How digital and social marketing drive sales and innovation for CPG brands

Trusted opinions from real product owners help consumers make decisions everywhere they shop — online, on social networks, via their phones, and in stores. Today’s consumers can continue to engage with brands after purchase, bringing them closer to brands and helping companies understand their customers’ preferences. Innovative consumer packaged goods brands fuel these customer conversations to increase sales and loyalty, and to gain real-time insight into product and marketing strategies.

Social Commerce Trends Report: Top takeaways from the 2011 Social Commerce Summit

Thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose gathered to discuss what works and what's next in social at the 2011 Social Commerce Summit in April. Leading brands including P&G, Best Buy, L.L.Bean, and Rubbermaid shared successes and failures that will inspire the next round of innovation in customer-centric business. Discover their top predictions and advice in our free report.

This year, core themes focused on how businesses are profiting from the evolution of social. Download the report to learn: