Brew up better review media with AI-powered inspiration
Just as a perfectly crafted latte starts with the right technique, the best product reviews start with the right inspiration. That’s why, with the newly launched Visual Content Coach: AI-generated media ideas, we’re evolving the submission experience from a passive upload process to an intelligent, guided journey.
With this launch, we’re bridging the gap between a consumer’s desire to share and a brand’s need for high-quality, compliant content. By providing dynamic, context-aware creative prompts based on a product’s name, description, and category, this visual content coaching is embedded into each shopper’s review journey. It gives reviewers the inspiration and confidence they need to capture compelling visuals.
These AI-generated media ideas help streamline the submission workflow by enhancing a brand’s existing, static guidelines with AI-populated suggestions. These real-time prompts guide consumers on exactly what and how to capture—whether it’s showing a product in use or highlighting specific features—simplifying the process for the user while ensuring brands collect more persuasive, high-quality UGC.
The results are already stirring up excitement
In testing with our Influenster community, we saw a 4.4% lift in media attachments compared to forms without coaching, and 92% of users reported that the coaching provided the perfect jolt of inspiration they needed to get started.
All of this is designed to elevate the impact of your reviews. By improving the quality of submitted media at the source, you can reduce rejection rates, increase the volume of visual content on your Product Display Pages (PDPs), and provide a more authentic shopping experience that builds deeper consumer trust.
How to get started You can start leveraging the Visual Content Coach to inspire your reviewers today.
- For API clients: You can now incorporate these dynamic prompts when designing and building your own custom submission forms to ensure a high-quality, guided experience for your reviewers.
- For Hosted Inbound clients: If you are an Advanced or Enterprise package client using the V2 submission form, these enhancements are ready to help you unlock the full potential of your visual UGC. Log in to the Bazaarvoice Portal and navigate to Configuration Hub to enable this feature within your implementation settings.
Just as the right atmosphere makes a coffee shop a place where creativity flows, the Visual Content Coach transforms your submission form into a space where reviewers feel inspired to share. By serving up the right ideas at exactly the right moment, you’re not just collecting data—you’re brewing a richer, more authentic story for every product in your catalog. Start refining your brand’s visual blend today and watch your UGC reach its full potential.
Enable AI-Generated Media Ideas
Frequently Asked Questions
How does the AI determine which “Creative Ideas” to show a reviewer? The Visual Content Coach uses machine learning to analyze the product’s name, category, and description. It then generates specific, relevant prompts—such as “Show us your morning latte art using this espresso machine!”—to guide the consumer toward high-value content.
Which packages include the AI-generated media ideas? This feature is included in Bazaarvoice Advanced and Enterprise packages. It is designed to work seamlessly with the V2 SPS submission form (Hosted Inbound Collection) or via API for custom implementations.
Does the Visual Content Coach support multiple languages? Yes. To support our global shoppers, we have launched AI-generated media ideas in English, with French, German, and Spanish coming as a fast follow. The ideas will automatically be translated based on the locale of your submission form to ensure a localized experience.
How does this impact my media moderation and rejection rates? By coaching users to provide better lighting, better angles, and more relevant content before they hit submit, brands typically see a decrease in media rejections (currently averaging 3.6% internally) and an increase in high-quality content that meets brand guidelines.