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Community-led discovery explained
Brands are now defined by what shoppers tell each other. Learn how to build an authentic community and master modern word-of-mouth marketing.
Product pages with media matter. In a survey of over 8,000 shoppers, 66% said they're more likely to purchase a product if the PDP has imagery. To ensure you put your best foot forward at retail and on-site — and that you can stock your content libraries with more reusable content — Bazaarvoice has released a new sampling feature to help your campaign's members create stronger UGC.
Low-quality image prevention
To uphold high visual standards, Bazaarvoice Sampling has implemented new AI-powered image quality checks. If a participant in a sampling campaign submits an image that is considered too low-quality, the system flags it in real-time, offers immediate feedback, and prompts the participant to try again with better content. This process ensures that brands receive more reusable and high-quality images, while campaign members gain valuable insights to help them improve their submissions.
AI-powered scoring
We’ve also introduced a new AI feature that assigns quality scores to review images on Influenster. This functionality enhances our understanding of quality content within the community.
What’s next?
Stay tuned for more quality innovations coming soon to Bazaarvoice Sampling!
