Lights, Camera, Conversion! 🎥
We’ve made it even easier for shoppers to add videos when leaving a review—whether they’re uploading from their camera roll or filming on the spot. No YouTube links. No extra steps. Just quick, real-life footage captured in the moment.
This update is all about reducing friction. By meeting shoppers where they are—on their phones, in the moment—we’re making it easier to capture authentic content that builds trust and boosts buying confidence.
Why it matters:
✅ Removes friction — no redirects, no uploads elsewhere. Just hit record and share.
✅ Exceeds expectations — closed captions, mobile-friendly, and easy for all users.
✅ Drives results — real videos build trust, and that leads to conversions.
And the numbers back it up:
📹 62% of shoppers prefer videos over text or photos when discovering products—especially short, real-life clips.
💬 Product demo videos are the #2 most influential type of content (right behind written reviews).
📈 Videos help shoppers visualize, trust, and buy—increasing both confidence and conversion.
Available now to all clients using v2 hosted submission & display
✔️ No additional cost
✔️ Human moderation
✔️ Auto-generated closed captions
✔️ Syndication supported (when enabled)
It’s a small step that makes a big difference—for shoppers and for your brand. And it’s just the beginning of our continued investment in making reviews richer, easier, and more impactful.
Ready to turn it on? Your Bazaarvoice contact can help.