Video marketing and commerce is rapidly evolving, capturing global audience attention from short form video like Instagram Reels and YouTube Shorts to long-form video on site. With digital video viewers growing annually, leveraging this powerful format is more essential than ever, as 84% of consumers are convinced to purchase after watching a brand’s video and 46% find short-form videos influential. Despite this, we know it can be a struggle to scale video efficiently, maximize impact, and prove ROI.
Check out this roundup of the latest video releases designed to help you achieve your video commerce goals:
Bazaarvoice Vibe now offers immersive video galleries to enhance the onsite shopping experience. These galleries provide a social media-like video experience on both mobile and desktop, featuring shoppable videos that increase conversions. Key features include:
- Portrait carousels for a sleek, social-style browsing experience.
- Full-screen auto-scroll and auto-play for seamless discovery.
- Picture-in-picture playback to keep viewers engaged.
- Full-screen swipe navigation for an easy-to-use experience similar to social media platforms.
- Effortless video sharing to extend reach.
- Custom covers and captions to tell brand stories and drive clicks.
- The ability to drive longer time on site, higher average order values, and incredible engagement rates.
- Full funnel reporting to measure impact on engagement, conversions, and ROI.
- Future plans include “Add to Cart” functionality for Shopify customers to accelerate the path to purchase.
Direct video uploads in reviews
We’ve made it even easier for shoppers to add videos when leaving a review—whether they’re uploading from their camera roll or filming on the spot. No offsite links. No extra steps. Just quick, real-life footage captured in the moment. Reduce friction by meeting shoppers where they are—on their phones, in the moment—making it easier to capture authentic content that builds trust and boosts buying confidence.
Benefits include:
- Removes friction — no redirects, no uploads elsewhere. Just hit record and share.
- Exceeds expectations — closed captions, mobile-friendly, and easy for all users.
- Drives results — videos build trust, and that leads to conversions.
- 62% of shoppers prefer videos over text or photos when discovering products—especially short, real-life clips.
- Product demo videos are the #2 most influential type of content (right behind written reviews).
- Videos help shoppers visualize, trust, and buy—increasing both confidence and conversion.
This feature is available now to all clients using v2 hosted submission & display, with human moderation, auto-generated closed captions, and syndication support.
YouTube integration with Bazaarvoice Vibe
Bazaarvoice Vibe now allows for a more connected video strategy across Instagram, TikTok, and YouTube from a single place.
- For social teams: Features include YouTube scheduling and publishing, allowing advance planning, collaboration, previewing before publishing, and publishing both Shorts and long-form video content. It also saves time by scheduling to six top social platforms all from one unified calendar and scheduler. YouTube reporting and brand-owned content sourcing are coming soon!
- For creator teams: This integration enables efficient discovery of top YouTube creators with AI-powered search, confident vetting of creators with advanced social metrics and content insights, time-saving with cross-platform campaigns across YouTube, TikTok, and Instagram, and measurement of creator ROI across the funnel—from reach to revenue.
- For all marketers and e-commerce professionals: Users can source and amplify YouTube creator content across social and onsite to boost conversions and prove which creators and content drive the most impact from reach to revenue.
Respond to consumer questions with photos or videos
Brands can now enhance their responses to consumer questions from within Portal by adding photos and videos, not just text! This provides clearer, more engaging answers with visual support.
- Clients can now efficiently respond to consumer questions using our one modern PORTAL platform, eliminating the need to switch between Workbench and Portal.
- This offers a one-stop shop with an optimized, user-friendly workflow for faster and more efficient responses.
Custom cover images for Instagram Reels
Add custom cover images to your Instagram Reels within Vibe. Stand out in the feed. Keep your brand aesthetic consistent. And drive more views from the search and explore pages.
Key aspects include:
- Upload a custom cover image for Reels directly from Vibe.
- Ensure content stays on-brand with cohesive, high-quality visuals.
- Increase engagement by making Reels more compelling at a glance.