Whether you need reviews or social posts, Bazaarvoice Sampling has you covered to generate UGC that’s authentic, trusted, and engaging to your target audience.
Generate more diverse and authentic reviews
We’ve rolled out several product features to help you receive more diverse reviews—and fewer cookie cutter ones—from campaigns.
- Enhanced review coaching: Content Coach now draws from an expanded pool of topics. By diversifying topics shown to each member, campaigns cover a wider range of product benefits.
- Reviews in real-time: Members must write their reviews in real time, directly into Influenster. This reduces opportunities for members to paste content from sources such as Generative AI asistants.
- Encouraging depth, not the minimum: We’re rallying members to keep writing! By replacing the minimum character limit with the maximum count, we’ve removed the “finish line” mentality. This will result in reviews that are longer and richer.
- Personalized display names: Names displayed with reviews are now based on the members’ signup details (e.g. Emma B) as opposed to previously used standardized formats (e.g. john.f.94). This change shows there are real people—not bots—behind every review.
Grow engagement and reach on social
Influenster members are now required to include an in-depth social caption with their content.
Why does this matter? Because social captions drive engagement.
An Influenster study revealed that social captions that included text in addition to campaign tags and hashtags outperformed those that included campaign tags and hashtags alone—resulting in 5.22x more likes and 1.68x more views on average.
Now, sampling campaigns that generate social UGC require members to include a caption that meets a character minimum length. Further, captions are reviewed by AI to help ensure brand-safe content is generated.
