Three key updates to Bazaarvoice Sampling help customers generate higher-quality content, improve brand safety, and access insights sooner.
Higher-quality content: Inspire with clear campaign guidance
All Bazaarvoice Sampling campaigns now provide members with campaign guidance, including photo examples and do’s and don’ts. This inspiration empowers members to move past creative bocks and create higher-quality review media and social content.
What this means for customers
- Generate more visual content that aligns with your campaign vision
- Grow your UGC libraries with content that can be distributed in Vibe or used in other marketing strategies
Next steps
In your next campaign request, provide a note describing the type of visual content you want to generate. Our campaign team will use that information to instruct Influenster members how to generate the visual UGC you’re looking for.
Photo examples and do’s and don’ts inspire higher-quality visual UGC.
Increased brand safety: Prevent media in sampling campaign reviews
While user-generated photos and videos are generally valuable, for certain products—especially those that are regulated—unwanted or incorrect media in reviews can pose a brand safety risk, increase moderation time, and ultimately result in fewer reviews to use at retail and ecomm sites.
To solve this challenge, Bazaarvoice Sampling campaigns now offer the option to prevent the collection of media (photos and videos) within review campaign.
Example of the member campaign experience restricting media uploads
What this means for customers
- Have better assurance that product reviews meet brand safety standards
- Reduce the time and effort spent on moderating inappropriate or non-compliant visual content
- Generate more text-only reviews to support your products
Next steps
To prevent media in your next reviews campaign, speak with your Account Manager or include a note in your sampling campaign request form.
Faster, holistic reporting: Out-of-network review performance in Vibe
Bazaarvoice Sampling offers the flexibility to generate content from both the Bazaarvoice Network and vetted out-of-network retailers. Previously, results for the latter were delivered via a separate, manual report after a campaign ended, leading to fragmented reporting and delays in performance analysis.
Now, completion rate results for all review campaign types—whether run within the Bazaarvoice Network or outside of it—are available directly within Bazaarvoice Vibe reporting in real time.
Completion rates for reviews syndicated to Bazaarvoice Network vs outside of the network
What this means for customers
- Gain a complete, single-source view of sampling campaign performance
- Start analyzing campaign success and making data-driven decisions immediately
Next steps
This reporting is now available for sampling campaigns from December 19, 2023 onward. Log into Vibe to see review campaign results.