Your brand-safe blueprint for video commerce

This document highlights the growing importance of video commerce as a core driver of consumer engagement and conversion.
It addresses key challenges brands face—like sourcing fresh video content, managing UGC, disconnected tools, and difficulty proving ROI, and provides a brand-safe, scalable blueprint for success.

Key highlights:

• Market trends showing video commerce is projected to grow to $3.7 trillion by 2029.

• The influence of UGC and brand videos on purchasing decisions.

• Strategic recommendations for sourcing, creating, publishing, and measuring video content effectively.

• Emphasis on short-form vs. long-form video, generational preferences, and full-funnel video analytics.

• Exploring a platform to help brands activate and manage video commerce at scale.