Video Commerce 2025
Key takeaways
Scale with smart sourcing:
Activate creators, automate rights, and tag products faster with AI.
Create with confidence:
Use brand-safe controls like captions, sound settings, and a centralized UGC hub.
Make PDPs swipe-worthy:
Embed TikTok-style videos with autoplay, PIP, and scroll to boost engagement.
Fit the format to the audience:
Short for Gen Z hype, long for Millennial conversion.
Distribute video everywhere:
Deliver shoppable video from social to PDPs to retail, seamlessly.
Track impact beyond views:
Measure conversions, AOV, and ROI with full-funnel video analytics.
Summary
Video is essential, with 84% of consumers convinced to buy after watching a brand’s video. But are you struggling to scale video, maximize impact, and prove ROI?
Watch our Video Commerce 2025 On-Demand session!
Get the latest video trends, real-world success stories and a chance to understand what it takes for a brand like Mackenzie-Childs to win with video-first experiences in the shopper journey.
Learn the secrets to sourcing high-performing content, amplify it effectively, and track real ROI.
Access the insights now and receive your exclusive video commerce playbook!
