Report
How to optimize (and extend) your PDP playbook
Read more
E-book
Learn how to attract shoppers to your digital and physical shelf with a balanced paid, earned, shared, and owned (PESO*) framework.
Commerce today is everywhere. With instant and always-on connectivity, it’s always at our fingertips — online and offline. And everywhere commerce is, there’s one constant: the voice of the customer is key.
Engaging consumers solely by pushing messages through advertising no longer works. As shoppers embrace more personal, conversational experiences, brands must connect their paid, earned, shared, and owned (PESO*) content efforts into a unified framework that nurtures these customer-to-customer connections. But how are brands keeping pace with these shopper demands?
We surveyed over 400 leading brands and retailers from six countries (UK, US, Canada, Germany, France, and Australia) to find out. Our study reveals how marketing teams organize and align their content creation and advertising efforts, and offers guidance for achieving a balanced channel mix.
In this e-book you’ll learn:
* PESO Model © by Gina Dietrich of Arment Dietrich, Inc., available under a Creative Commons Attribution No Derivatives License 4.0 at spinsucks.com
Report
Read more
E-book
Want to harness the power of Ratings & Reviews to ignite conversions? Discover how leading brands drive trust, conversion, and reach through high-value, authentic reviews.
Read more
Webinar
Read more