Infographic
Understanding today’s health & beauty shoppers
40% of US shoppers are hitting up social media to buy their beauty essentials!
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E-book
Learn how to attract shoppers to your digital and physical shelf with a balanced paid, earned, shared, and owned (PESO*) framework.
Commerce today is everywhere. With instant and always-on connectivity, it’s always at our fingertips — online and offline. And everywhere commerce is, there’s one constant: the voice of the customer is key.
Engaging consumers solely by pushing messages through advertising no longer works. As shoppers embrace more personal, conversational experiences, brands must connect their paid, earned, shared, and owned (PESO*) content efforts into a unified framework that nurtures these customer-to-customer connections. But how are brands keeping pace with these shopper demands?
We surveyed over 400 leading brands and retailers from six countries (UK, US, Canada, Germany, France, and Australia) to find out. Our study reveals how marketing teams organize and align their content creation and advertising efforts, and offers guidance for achieving a balanced channel mix.
In this e-book you’ll learn:
* PESO Model © by Gina Dietrich of Arment Dietrich, Inc., available under a Creative Commons Attribution No Derivatives License 4.0 at spinsucks.com
Infographic
40% of US shoppers are hitting up social media to buy their beauty essentials!
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Infographic
58% of modern food and beverage (F&B) shoppers in the US are sensitive to price.
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Webinar
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