Adopt, Adapt, Abandon: Keeping your content strategy fresh
Key takeaways
Adopt: Identify which emerging content trends are worth embracing for immediate and long-term benefits. (Guided by research straight from Tiktok!)
Adapt: Learn how to identify new consumer behaviors and shift your content strategy to capitalize on emerging shopping preferences.
Abandon: Recognize outdated or ineffective content practices that should be phased out to optimize resources and drive better results.
Summary
Shopper behaviors are always changing, and marketing must always be ready to evolve. So why does it sometimes feel like your content strategy is stuck on hold?
The good news: now you can do something about it.
Emmy Woodthorpe (Pre-sales Manager, Content Acquisition, Bazaarvoice) and Rachel Maloney (Solutions Consultant, Bazaarvoice) guide you through a dynamic decision-making framework, designed to help you know what to embrace, modify, or discard — and get the most out of your content strategy.
More great content
Join us at INSPIRE 2026
Report
Winning the AI shelf with UGC: The brand leader’s playbook for product discoverability
Webinar
Perfecting glance readability for the digital shelf
Webinar
What is Brand Builders?
Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts and guests from major brands will cover everything you need to build and maintain a brand in the modern age.