Report
The quick-start guide: Driving digital shelf revenue with social proof
The most persuasive content for your brand is already being created. But is it actually working for you?
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With increasing competition for your target buyers’ attention, maximizing every interaction with your brand is crucial. Connecting your paid, earned, shared, and owned (PESO*) efforts into a unified framework can help nurture those customer-to-customer connections.
According to our Channel Mix Study, 82% of respondents are moving or considering moving paid media budgets to owned and earned content creation. It could be significant, with 4% considering moving 6%-10% of their paid budget and another 47% planning to re-allocate more than 10%.
* PESO Model © by Gina Dietrich of Arment Dietrich, Inc., available under a Creative Commons Attribution No Derivatives License 4.0 at spinsucks.com