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Understanding today’s health & beauty shoppers
40% of US shoppers are hitting up social media to buy their beauty essentials!
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With increasing competition for your target buyers’ attention, maximizing every interaction with your brand is crucial. Connecting your paid, earned, shared, and owned (PESO*) efforts into a unified framework can help nurture those customer-to-customer connections.
According to our Channel Mix Study, 82% of respondents are moving or considering moving paid media budgets to owned and earned content creation. It could be significant, with 4% considering moving 6%-10% of their paid budget and another 47% planning to re-allocate more than 10%.
* PESO Model © by Gina Dietrich of Arment Dietrich, Inc., available under a Creative Commons Attribution No Derivatives License 4.0 at spinsucks.com
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40% of US shoppers are hitting up social media to buy their beauty essentials!
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58% of modern food and beverage (F&B) shoppers in the US are sensitive to price.
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