Understanding what motivates consumers to purchase is crucial for any brand or marketer. The Shopper Preference Report provides the latest insights on shopping behaviors so that brands and retailers can adapt their strategies to deliver the experiences consumers expect.

We engaged 8,089 participants in 6 countries across various age groups, out of which we’ve compiled 5 different editions. Download the reports to get the findings from each segment.

Shopper preferences by country

Shopper preferences by generation

Gen Z

Shopper preferences by content type

Video UGC