Report
The quick-start guide: Driving digital shelf revenue with social proof
The most persuasive content for your brand is already being created. But is it actually working for you?
Read more
Discover how shoppers shop, what wins their trust, and what gets them clicking ‘buy’ in a world that won’t sit still.
What’s inside
Based on insights from 8,000+ shoppers across six key markets—USA, UK, France, Germany, Canada, and Australia—the report reveals the most significant forces shaping consumer behavior in 2025.
Smart spending takes over – Shoppers are ditching name brands for store labels and discount stores, chasing lower prices, online deals, and quality products.
Social commerce is the new mainstream – Instagram, TikTok, and Facebook aren’t just apps—they’re shopping powerhouses. One in three shoppers buy from creator recommendations. The secret? Deals and authentic content.