Report
The quick-start guide: Driving digital shelf revenue with social proof
The most persuasive content for your brand is already being created. But is it actually working for you?
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As consumer behaviors and expectations shift, one part of the marketing mix is becoming more relevant and impactful, but not all businesses are fully leveraging it: How is your brand approaching the use of non-branded content?
User-generated content (UGC) and creator content — like product reviews, star ratings, and photo and video content from social — can reach your shoppers more effectively and authentically, while supplying you with high-performing content for your entire marketing mix.