Optimizing your digital shelf for AI shoppers

Get the verified blueprint to crack the code and be chosen by AI agents and shoppers.

While you are still optimizing pages for human ‘browsers,’ 62% of shoppers are already using AI shopping assistants to make purchase decisions.

If AI agents cannot read your product data, they cannot recommend your product.

The only signal that scales in this new environment is verified, structured, and machine-readable user-generated content (UGC) for ecommerce. Without trusted UGC as data inputs, you are effectively invisible at the very moment when shoppers are most open to influence.

Watch to learn how you can:

Master the AI content audit: Safeguard your brand by identifying visibility gaps and ensure your UGC foundation is verified and ready for new AI shopping assistants.
Implement the conversion blueprint: Structure content with machine-readable data so AI models can trust your information for maximum visibility and conversion.
Scale authenticity with a UGC framework: Leverage human networks and syndication to manage content complexity and build an AI-proof digital shelf.

This session gives you the strategic blueprint that can make your brand AI’s first recommendation and a shopper’s first choice.

Watch the on-demand to understand how to turn customer reviews into your most powerful tool for visibility and revenue in the AI era.

Session speaker

Joanna Callahan
VP, Product Marketing, Bazaarvoice

Joanna is a media and content leader with extensive client and publisher experience. She has led global teams in paid media, social and sales across multiple categories including food, beverage, beauty and financial services. Jo has also led one of the largest in-house content agencies in the world: U-Studio – Unilever’s digital content engine. She has experience working for global organizations including Citi, Unilever and Pinterest.