2026 Trends and Predictions: Lessons from Coca-Cola and Bazaarvoice
Key takeaways
The AI tipping point and the Triple-A advantage - Learn about the Bazaarvoice Triple-A framework (accessible, authentic, abundant). A trusted content ecosystem that guarantees product visibility and growth, giving you the best tool to win the new digital shelf.
The future of commerce bets - Gain expert views to optimize spend across critical commerce channels: social commerce, retail media networks, and direct-to-consumer (D2C) channels.
The authenticity mandate - Discover strategies to budget for reviews, UGC, and the creator economy - the powerhouse content mix to ace shopper conversion.
Economic and consumer outlook - Protect your margin by adapting your pricing, promotions, and loyalty programs that deliver maximum performance in a fluctuating economy.
Summary
Leaders who win in the AI era are those who plan today!
Here’s the 2026 Trends and Predictions session with Lindsey Aitken, Senior Director, eCommerce at The Coca-Cola Company and Dave Sommer, SVP, Head of Customer Growth, Bazaarvoice where they talk about all things AI and how to navigate UGC for maximum ROI.
