Shipt joins the Bazaarvoice Network to accept syndicated user-generated content

AUSTIN, Texas, Oct. 8, 2025  – Bazaarvoice, Inc., the leading provider of full-funnel authentic user-generated content (UGC) and social commerce solutions, today announced it is teaming up with Shipt, the retail technology company that connects people to reliable, high-quality delivery with a personal touch. Brands and retailers can now send UGC (including ratings, reviews, questions and answers) to their storefront pages on Shipt.com through the Bazaarvoice Network, helping to generate more customer engagement. 

“This strategic alliance is a win for everyone – not just for our company and Bazaarvoice, but also for the brands and retailers on the Shipt Marketplace,” said Becky Smith, Vice President of Site Merchandising & Catalog Operations at Shipt. “This new wealth of content on our storefront pages will empower brands and retailers to further reach consumers with trust-building information that will lead to more confident purchase decisions.” 

The Bazaarvoice Network includes over 13,000+ brands and retailers and 2.3B monthly shoppers. Thanks to this partnership, over 276 million reviews have been collected from 2,618 network sources, the number growing everyday. This content helps to directly assist the 65% of global shoppers that rely on UGC in their buying decisions.

“We’re thrilled to join in this partnership to assist Shipt in harnessing the voice of the customer through our network,” said Dave Sommer, SVP, Head of Customer Growth at Bazaarvoice. “Brands and retailers on the Shipt Marketplace will get more eyes on invaluable, inspiring content at critical decision-making moments.” 

To learn more,, visit www.bazaarvoice.com 

About Bazaarvoice

At Bazaarvoice, we believe the authentic voice of the customer is the most powerful force in commerce. As the leader in ratings and reviews, we empower thousands of global brands and retailers to harness this voice to build smarter shopping experiences across the entire customer journey. Our platform allows our clients to collect, display, and syndicate billions of pieces of user-generated content, from ratings and reviews to social and creator content, at a global scale. By connecting brands and consumers through trustworthy content, we help drive revenue, build loyalty, and provide the actionable insights that create confident shoppers. Learn more at https://www.bazaarvoice.com/ 

About Shipt

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Through the power of technology, Shipt connects customers to the things they want from the stores they love, workers to new earning opportunities, and retail businesses to more satisfied customers. Headquartered in Birmingham, Alabama, Shipt brings people the flexible solutions they need with the above-and-beyond service they expect. Shipt is an independently operated subsidiary of Target Corp. and is available to 80% of the U.S. population. For more information, please visit Shipt’s Newsroom.